Cannabis use is on the rise in New York. A recent state Health Department report found that 14.7% of adults used cannabis in the last month, with nearly half of them using it almost daily. The increase in regular cannabis use between 2021 and 2023 was nearly 17%, with the highest usage among adults ages 21 to 24 and double the usage rates in the LGBTQ community compared to other groups.
As more people turn to cannabis for both personal and medical reasons, the conversation around public use and product safety is growing louder. Lawmakers are also reviewing updates to the state’s medical program, including a bill that could let out-of-state medical cannabis patients purchase legally while in New York.
While debates around public consumption continue, one thing is clear: access to cannabis is expanding, and so is the variety of brands available. Below, we’ve rounded up some of the best New York cannabis brands you can try in 2025, especially if you’re shopping with a medical card in hand.
The Best New York Cannabis Brands You’ll Find Today
The NY weed industry is not as saturated as most other states that legalized recreational marijuana some long years ago. However, it still maintains a competitive market, and some local brands stand out in various cannabis dispensaries in New York as the best.
As part of our dedication to providing quality cannabis information, we have assessed all the known New York cannabis brands to highlight the highest quality options you’ll find in any NY dispensary.
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Ayrloom
Ayrloom brings five generations of family farming into New York’s cannabis space. From the same team behind Beak & Skiff and 1911 Established, Ayrloom operates on a 1,000-acre farm and focuses on flavor, quality, and local sustainability.
They’re known for producing award-winning cannabis beverages like:
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- Ayrloom Lemonade (Platinum Medal)
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- Honeycrisp and Black Cherry (Gold Medal)
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- Vanilla Cola and Pineapple Mango (Silver and Gold Medals)
Ayrloom’s catalog blends consistency and creativity, and their products are designed for everyday use. Unlike large multi-state operators, this family-owned company is deeply rooted in New York communities and committed to growing responsibly.
If you enjoy cannabis beverages with reliable effects and top-tier taste, Ayrloom is worth adding to your list.
House of Puff
House of Puff is where cannabis meets culture. This brand reimagines cannabis with a focus on art, wellness, and everyday sophistication.
You’ll find them in dispensaries across New York offering:
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- The Puffs pre-roll line, including Social Puff, Serenity Puff, and Personality Puff
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- The Delta-9 THC Spritz, a hemp-derived beverage now shipping to over 30 U.S. states
Their products are stylish, effective, and designed to destigmatize cannabis. House of Puff is also known for supporting social justice causes and working with artists to bring more creativity into cannabis.
If you’re looking for a product that feels as elevated as it tastes, House of Puff delivers both form and function.
Nanticoke™
Nanticoke™ is a New York-grown brand through and through. Owned by brothers Chip and Pete Shafer, this company grows, processes, and distributes all of its adult-use cannabis products within state lines.
Their greenhouse operations are based in Endicott, and their catalog continues to grow as the state’s recreational market matures. Every product they release reflects a deep care for plant quality and a strong love for their home state.
If you’re shopping for New York-grown cannabis with a personal touch, Nanticoke™ is a name to remember.
Etain Health/FLUENT Cannabis
Etain Health was one of New York’s earliest medical cannabis brands, and today, it’s officially part of FLUENT Cannabis. After acquiring RIV Capital, the company behind Etain™, FLUENT has brought Etain’s trusted product line under its own name. So while the Etain brand no longer operates independently, you can still find the same high-quality products at FLUENT dispensaries across the state, including New York City, Kingston, Syracuse, and White Plains.
FLUENT builds on Etain’s legacy with an even deeper focus on quality, consistency, and patient care. Their mission is to produce effective, full-spectrum cannabis that supports daily well-being, may you be managing chronic pain, anxiety, or just looking for a reliable wellness option. From cultivation to lab testing to product development, FLUENT maintains the highest standards at every step.
If you loved Etain’s original product lines like Dolce, Mezzo, Balance, and Forte, you’ll still find them at FLUENT dispensaries today. Their current catalog includes:
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- Tinctures
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- Vaporizers
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- Capsules
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- Oral sprays
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- Lozenges
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- Cannabis powder
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- Topicals
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- Oil extracts
FLUENT also offers a generous loyalty program, allowing patients to earn and redeem points on every order. Their team is fluent in cannabis care, and now they’re making it easier for New Yorkers to access consistent, science-backed products in a welcoming environment.
In short:
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- Etain is now fully integrated into FLUENT Cannabis
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- FLUENT dispensaries across New York carry the Etain product line
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- The original Manhattan dispensary is now operating under the FLUENT name
If you’ve used Etain before, you’re already familiar with the quality. Now, it’s simply called FLUENT.
Vireo Health
Vireo Health continues to be one of the most research-forward cannabis companies in New York. Known for applying medical science to cannabis production, Vireo focuses on formulating products that serve both medical patients and adult-use consumers seeking consistent, therapeutic results.
Their product portfolio spans four in-house brands—1937, Kings & Queens, Litebud, and Amplifi—each designed to meet different lifestyle and wellness goals. What sets Vireo apart is its commitment to exploring beyond THC and CBD. They’re among the few companies actively developing products that incorporate lesser-known cannabinoids, aiming to provide more targeted relief and refined user experiences.
Vireo’s operations are built on rigorous, evidence-based cultivation and processing practices. Every product is crafted with quality and safety in mind, from seed to shelf. Their dispensaries in New York offer a broad selection that includes:
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- Flower
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- Concentrated vaporization oils
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- Ingestible products like tablets, liquids, and softgels
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- Topicals
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- Cartridges
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- Rosin
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- Hash
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- Kief
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- Pre-rolls
If you’re interested in their offerings, keep in mind that a medical marijuana card is still required to purchase Vireo products in New York. Their lineup is ideal for patients looking for consistent dosing, clinical-grade formulations, and a brand that prioritizes science just as much as experience.
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Columbia Care
Columbia Care is one of the best medical cannabis companies in the U.S., with cannabis dispensaries in New York, too. Their New York dispensary bears an extensive catalog of NY weed products that promise to deliver various cannabis benefits in different forms.
Founded in 2013, Columbia Care has grown and expanded to be one of the largest and most influential brands in the medical cannabis sector.
They have over 90 products filed under the following product categories:
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- Flower
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- Vape
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- Tinctures
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- Sprays
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- Extracts
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- Edibles
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- Topicals
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- Gear – vaporizers, cones, etc.
Unsurprisingly, patients love most of their products due to their consistency and potency. You might be sleeping on some great cannabis-based products if you have not checked out Columbia Care’s catalog. Although their products are pricey, the potency of most of their products makes up for it.
How to Choose the Right Cannabis Brand in NY
New York’s growing cannabis scene offers no shortage of options, but not all brands are built the same. If you’re browsing dispensary shelves or comparing labels online, here are a few things to look for when choosing a brand you can trust—and enjoy.
Lab Testing and Product Transparency
Always check for third-party lab results. Reputable New York cannabis brands provide testing details that confirm potency and screen for pesticides, heavy metals, and residual solvents. Many brands now include QR codes on their packaging so you can view batch-specific results with a quick scan.
Local vs. National Ownership
New York has a mix of homegrown companies and multistate operators. Some consumers prefer supporting local brands with community ties, especially those reinvesting in sustainability or social equity. Others may lean toward larger operators for consistency or broader product lines. It comes down to what matters most to you: impact or scale.
Product Variety and Cannabinoid Profiles
A solid cannabis brand offers more than just high-THC flower. Look for options that include minor cannabinoids like CBG, CBN, or THCV, which may offer different effects and benefits. Product diversity—like rosin, gummies, tinctures, and low-dose vapes—also gives you more flexibility in how you consume.
Packaging and Sustainability
\More New York cannabis brands are moving toward sustainable packaging, using recyclable or compostable materials and cutting down on single-use plastics. If sustainability is a priority for you, research which companies are walking the walk—not just printing green leaves on the label.
Price vs. Potency
Potency isn’t everything, and a higher THC percentage doesn’t always equal a better product. Consider what you’re paying for: terpene profile, cultivation methods, consistency, and overall effect. Some mid-range products outperform premium-priced ones, so don’t judge by numbers alone.
Where to Find the Best New York Cannabis Brands
You can find products from the brands above in most cannabis dispensaries in New York – especially relevant company-owned dispensaries. However, note that it is still illegal to sell adult-use marijuana in New York despite the MRTA in place. Hence, you can only legally purchase NY weed as a certified medical marijuana patient with a medical marijuana card.
Don’t have one? Don’t worry. Elevate Holistics is here to help you get your medical marijuana card 100% online, 100% hassle-free, and at a super affordable price.
Want Access to the Best Medical Cannabis in New York?
Getting your MMJ card is the first step. With Elevate Holistics, the process is 100% online, fast, and stress-free. You’ll meet with a certified physician, get a personalized consultation, and receive full legal protection as a New York medical marijuana patient.
Book your appointment today and explore the state’s top cannabis brands with confidence.
Patient Resources:
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- Learn more about New York medical marijuana by reading our FAQ page.
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- Find out all you need to know about MMJ in New York State in our blog post here.
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- Looking for a great NYS dispensary? Our post walks you through them all.
