Getting more patients isn’t just about more eyes on your store. It’s about reaching the people who actually need medical cannabis, guiding them through the process, and building trust along the way.
As of 2025, over 4.1 million patients are registered in medical marijuana programs across the U.S. That number reflects demand, but it also highlights competition. To stand out, you need to do more than just exist. You need to make yourself discoverable, helpful, and easy to access.
Why Medical Patients Deserve More Focus
Medical cannabis patients behave differently from recreational buyers. They’re more loyal. They visit regularly. They ask more questions, spend more time researching products, and care about quality over hype.
According to a report from New Frontier Data, medical consumers spend an average of $298 per month, compared to $278 among recreational users. Over time, those extra dollars add up, especially when paired with long-term loyalty.
If you’re looking for stable, repeatable business growth, medical patients offer the strongest foundation.
Make It Easy for Patients to Find You
The first thing most patients do? Search online. If you’re not showing up in local search results or on Google Maps, you’re invisible.
To fix that:
- Claim and optimize your Google Business Profile
- Include keywords like “medical marijuana doctor [city]” or “where to get a medical card in [state]”
- List your services clearly: card assistance, patient education, product types
You should also create pages or blog posts that answer common questions. Think: “How to get a medical marijuana card in Missouri” or “Best strains for chronic pain.”
Be the answer to what people are already looking for.
Earn Trust Through Education
While medical patients typically browse online to find a store that sells their desired product, they’re also looking for guidance. Most aren’t experts, and many are dealing with chronic conditions or long-term health issues. The more helpful you are, the more likely they are to stick with you.
Consider:
- Hosting webinars or info sessions on cannabis and specific health conditions
- Printing easy-to-read guides about product types (tinctures vs. edibles vs. flower)
- Offering 1-on-1 consultations with a trained budtender
It’s important to make the patients feel supported. The goal is to be their trusted first stop, not just their nearest one.
Remove Friction from the Certification Process
Too many patients get stuck at step one: getting certified. If the process is confusing or inconvenient, they might give up or go somewhere else.
That’s where we come in.
At Elevate Holistics, we connect dispensaries with qualified medical cannabis patients by offering fast, compliant telehealth evaluations. Our scheduling tools are easy to embed in your website or display in-store with a QR code.
Patients can book an appointment, get certified online, and be ready to shop, sometimes within hours. No paperwork. No confusion. Just a smoother experience for everyone.
Learn more about becoming a dispensary partner here.
How We Help Dispensaries Grow
We partner with dispensaries, retailers, and cultivators across the U.S. to do one thing well—bring qualified, certified medical cannabis patients straight to your business.
When someone comes to us to get their medical marijuana card, they don’t just leave with a recommendation. They leave with direction. We guide them toward trusted cannabis providers in their area—and that’s where you come in.
As an Elevate Holistics partner, we’ll feature your brand as a recommended provider to patients looking for where to go next. When a patient is certified in your area, we pair them with your location, matching your services to their needs.
What You Get as a Partner
- Direct Patient Referrals
Be listed in our network of trusted providers and get referrals from local patients actively seeking where to shop next. - Custom Referral Tools
Get a booking link and QR code to embed on your website, print on marketing materials, or display in-store, so patients can book a discounted certification directly through your brand. - Branded Marketing Materials
We provide co-branded cards, posters, and signage that explain the card process and link back to your custom referral page. - Discounted Patient Appointments
Your customers receive up to 50% off their medical card appointments, plus free add-ons like extra certifications or renewals. - Free Staff Certifications
Get your team certified (or renewed) at no cost, so your staff can stay compliant and knowledgeable. - Loyalty Program Integration
Our tech connects your patient sign-ups to your loyalty program so you can reward new patients instantly. - Analytics & Tracking
Use our dashboard to see how many patients you’re referring, how many book, and how your partnership is performing in real time.
Growing Your Patient Base Starts Here
When it comes to building your patient base, it isn’t about luck. It’s about visibility, trust, and convenience. When you focus on the right audience (medical patients) and remove the friction from their journey, everything else gets easier.
Patients want to feel seen. They want help getting started. And once they’re in, they want to stay with people they trust.
That could be you. Let’s connect.
