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Now and then, a celebrity hops into the U.S. cannabis multibillion-dollar industry to pocket a share of the market size. And, while some of these celebrity cannabis brands are undoubtedly, well, bad, there are a handful of high-quality ones that are more than worth checking out.

Below, we’ve curated a list of the top ten best celebrity cannabis brands to support this year. These canna-brands may be run by the rich and famous, but we like these products for far more than just the big names behind them.

1.   Cann: Cannabis-Infused Social Tonic

It’s hard to start a conversation about the best celebrity cannabis brands without Cann somewhere in the talking points.

Since its market entry as the first cannabis-infused social tonic in the U.S., Cann has maintained a consistent pull in the cannabis industry. The brand’s influence is further enhanced by the pack of celebrity power players backing it with investment and extensive influence from across the entertainment and sports industry.

While Cann isn’t technically celebrity-owned and run, it’s definitely one that many A-Listers vouch for.

The celebrities behind Cann include Rebel Wilson, Tove Lo, Gwyneth Paltrow, Darren Criss, Bre-Z, Ruby Rose, and Baron Davis. The goal for these celebrities and Cann’s founders is simple: replace alcohol with better alternatives to help beat alcoholism and alcohol-related diseases.

It’s interesting to know that some of these celebrities, including Gwyneth and Ruby, have had some bouts with alcoholism in the past. And Rebel Wilson stayed off alcohol until her mid-20s after watching her granny struggle with alcoholism.

The artillery of celebrities aside, Cann Social Tonic holds its own by itself, as people love the brand without knowing the celebrities behind it. Today, it’s the bestselling celebrity weed brand and one of the top-rated canna drinks in the industry.

Cann comes in different fruity flavors with low-dose THC (2mg) and CBD (4mg) per can. It’s a fun yet potent drink that doesn’t get you wasted.

2.   Houseplant by Seth Rogen and Evan Goldberg

If there’s one celebrity who has been open and honest about their love of cannabis, it is Seth Rogen. So, it should come as no surprise that he also has his own cannabis brand — and it’s one that’s better than most on the market.

Houseplant, co-founded by Rogen and his business partner Evan Goldberg, is an all-encompassing cannabis brand that’s all about enjoying excellent quality marijuana with equally great quality accessories that are aesthetic and healthy for you.

It is also home to some well-loved, signature cannabis strains vetted by Seth and Evan, with one of the favorites being Pancake Ice (which contains 32.21% THC).

celebrity cannabis brands

Unfortunately, Houseplant pre-rolls and tins are only available in California (and all across Canada). However, you can buy the accessories from anywhere in the U.S.  

Still, that doesn’t stop the brand from raking in almost $400,000 in monthly sales! And that’s indicative of how much consumers love the brand.

3.   Willie’s Reserve by Willie Nelson

If there’s one thing to know about Willie Nelson besides making evergreen music, it’s that he’s never been quiet on the weed advocacy front. He is, in fact, one of the most prominent celebrity cannabis advocates in the U.S.

Willie clocked 90 this year and was asked to reveal his secret to longevity. If your first guess is that he mentioned marijuana, then you are correct!

According to Willie, “It not only saved my life, it probably saved some other people’s lives too because before I smoked marijuana, I was drinking a lot. And I might have killed a lot of people.”

As a man with over 60 years of experience smoking weed, it comes as no surprise that he started Willie’s Reserve.

Willie’s Reserve is a collection of high-quality strains from independent farmers across the U.S., packaged and brought to you as flowers, distillate, ready rolls, and the all-popular High Five pack.

Right off the bat, Willie’s Reserve has become one of the country’s best celebrity cannabis brands, and you can try them for yourself if you live in (or are visiting) Nevada, Colorado, or Arizona.

4.   Tyson 2.0 by Mike Tyson

For Mike Tyson, weed is the ultimate tool for mental and physical relaxation, relief, and clarity. As a boxer, there sure is a lot of relaxing, relieving, and focusing to do if you want to be on top of your game. Thankfully, Tyson had marijuana by his side for all that.

Tyson believed it was only suitable to “share that gift with others who are also seeking relief.” And he did just that with Tyson 2.0.

Today, Tyson 2.0 has concentrates, full-spectrum cannabis flowers, and edibles available in dispensaries nationwide. Tyson 2.0 is a celebrity weed brand with many products, and if you’re unsure where to start, start with the Mike Bites line.

5.   Doggy Bag by Snoop Dogg x Cookies

Doggy Bag seems like a very obvious entry for this list, and rightly so. Snoop Dogg is one of the most prominent celebrities who smokes weed. So much so that his personal joint roller recently claimed that Snoop smokes about 150 joints daily. True or false, Snoop never revealed.

But one thing is sure: Snoop Dogg is one of the biggest celebrity names in the world of weed.

He has strains and cannabis products named after him, and he’s open with his adulation of legendary musicians who are notable as weed icons, including Willie Nelson and Fela Kuti.

Snoop has been involved in various cannabis brands, including the recently established Death Row Cannabis. However, Doggy Bag, which is a result of his collaboration with Cookies, takes the cake as the best celebrity weed brand from Snoop.

6.   Khalifa Kush by Wiz Khalifa

Wiz Khalifa attributes much of his success to his unwavering relationship with marijuana. Better breath control, enhanced workout routines, creativity, and dope stage performances are some of the things Khalifa says marijuana has helped him with.

Initially, Khalifa Kush (KK) was specifically bred for him in the early ‘10s, and he kept it secret in his personal stash for some long years. KK is a really potent and gassy weed, unlike most newer weed strains in the block. But that’s how Khalifa believes weed should be, how he likes his weed, and what you should expect with KK.

This celebrity cannabis brand has since expanded to include pre-rolls, edibles, and concentrates. It’s available in Utah, California, Michigan, Nevada, Arizona, and Oregon.

7.   Forbidden Flowers by Bella Thorne

A young female actress broke into an industry that’s been led by men for years, took a formidable stand as a cannabis advocate, and then went ahead to establish a celebrity weed brand that effortlessly became one of the best celebrity cannabis brands in the U.S.

Her name is Bella Thorne.

Bella’s dedication to cannabis advocacy is inspired by her experience using cannabis to manage her teenage anxieties. In an interview, Bella revealed that weed completely changed her life when she was dealing with severe anxiety and pills were not helping her.

Since then, she’s been unapologetic about being one of the celebrities who smoke weed openly. Her experience with weed led her to spearhead Forbidden Flowers, one of the best celebrity cannabis brands in the U.S. today.

Forbidden Flowers offers you potent flowers, pre-rolls, and cannabis-infused products for when you want to hype up, chill out, turn on, or zone in.

8.   TICAL by Method Man

Method Man is one of the OG pop stars whose efforts at cannabis advocacy cannot be easily ignored – not since he coined TICAL as a philosophy and a form of marijuana specialty. Although he’s been in and out of the marijuana space, the philosophy behind TICAL (Taking Into Consideration All Lives) still holds true.

TICAL, the celebrity weed brand, considers the various needs of medical and recreational marijuana users across different states. Accordingly, it develops cannabis products to fit what the individual markets allow to ensure everyone can access good weed.

TICAL products are available in Nevada, Oregon, Arkansas, Colorado, California, and Michigan.

9.   ItsPurpl by Jaleel White

Who would have thought that one day Steve Urkel would be selling potent cannabis strains derived from Purple Urkle? It was too sweet a chance to miss, and Jaleel didn’t miss it.

Jaleel might not be one of the people that comes to mind when you think of celebrities with weed brands, but he sure does. He teamed up with the indomitable 710 Labs to breed a line of Purple Urkle variants that promise to deliver all your purple expectations.

ItsPurpl is one of the fastest-growing celebrity weed brands in the U.S., thanks to 710 Labs’ standards. Products in their collection come in joints, pods, and eights.

Still trying to figure out where to start? Stefan (The White x Purple Urkle) is a good place to start.

10. Mirayo by Santana

Carlos Santana has always been big on music and spirituality, with cannabis firmly rooted at the intersection. So, it was no surprise when he created Mirayo with The Parent Company (TPCO) and joined the league of celebrities with weed brands in 2019.

Screen Shot 2023 08 14 at 8.18.37 AM

For the music god, his relationship with cannabis is most expressed in the inner peace, spiritual grounding, and creative exploration that he found through cannabis. He sought to help others find their light, harmony, spirituality, and creativity.

This quest birthed Mirayo (an entanglement between “My” and “Ray”), which covers a catalog of high-quality weed products under three categories:

      • Symmetry (Hybrid)

      • Centered (Indica)

      • Radiance (Sativa)

    Mirayo is currently among the top 5 best celebrity cannabis brands in California, U.S.’s largest cannabis market.

    Beyond Celebrity Weed Brands With Elevate Holistics

    Celebrities with weed brands find it easy to drive up hype about their products, thanks to their influence on their fan base. As a fan or an onlooker, you should never sacrifice your quest for top-quality weed on the altar of unfounded hype.

    The brands we mentioned have demonstrated some dedication to serving their customers with premium weed. Hence, they made it to this list of best celebrity cannabis brands.

    However, if you find that their products are not for you, feel free to move on to something better. As you already know, effects and tastes differ across individuals.

    As a registered medical marijuana patient, you will always have access to top-shelf products available in your local dispensary — celebrity-owned or not.

    At Elevate Holistics, getting your state-licensed medical marijuana card is as simple as a virtual 30-minute, hassle-free interaction. We have over 100,000 MMJ patients to testify to our efficiency; you can be one of them, too.

    Click here or the button below to sign up and get your MMJ card right away.

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    About the author

    Michael Lawal is a seasoned content writer with specialized expertise in the medical cannabis industry. With a background that blends journalism and health sciences, Michael has a knack for translating complex medical cannabis research into accessible and engaging content. His writing portfolio showcases a range of work from informative articles and research summaries to patient education materials. Committed to raising awareness about the benefits and responsible use of medical cannabis, Michael's work is a valuable resource for both consumers and professionals in the field.
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