Dispensaries pull out all the stops to attract more customers, from social media marketing to giving out exclusive discounts at the shop.
But if you’re a dispensary owner, there’s one powerful strategy you can’t sleep on if you’re trying to reel in more customers: MMJ cards.
Medical marijuana patients with MMJ cards have a lot more confidence and incentive to visit dispensaries. And because they’re often repeat customers, fostering great relationships with them is key for skyrocketing your sales and letting your business thrive.
Not convinced that you should pour your marketing efforts into targeting medical marijuana patients and partnerships with MMJ card providers? Here are just some of the many ways MMJ cards empower people to visit dispensaries, allowing them to rack up those sales.
Cards Give Patients the Confidence to Buy from Legal Sources
Recreational users with no legal way to buy cannabis often turn to risky, unregulated options (sometimes from the black market) to get their fix. But having an MMJ card makes patients feel more “legit,” giving them the confidence to walk into dispensaries with high-quality products and buy directly from them with no fear.
Patients Purchase More Consistently Than Recreational Users
MMJ patients who need marijuana to treat certain conditions spend more money on cannabis products and do it more consistently, too. One report finds that medical users buy their weed in bulk, compared to recreational users who only buy the amount they need at a certain time. So, if you want to stabilize your dispensary’s sales and have a constant flow of repeat customers, tapping the MMJ cardholder community is the smartest move to make.
Think about it. A patient who suffers day in and day out from chronic pain or gets panic attacks often because of anxiety might need to go to a dispensary a couple of times a month to restock on their medical marijuana. On the other hand, a recreational user might come in just a couple of times a year.
MMJ Cards Reduce Stigma, Opening Doors to New Customers
Social stigma still often prevents some from heading to a dispensary and buying marijuana, especially among conservative and older people. But those with MMJ cards are a lot less hesitant to walk in and get the medical marijuana they need. When you build and foster a good relationship with these people who aren’t afraid or embarrassed to visit the dispensary, you make more sales.
Cardholders Buy More Since They Get Products at a Good Price
Recreational marijuana is taxed heavily. The retail tax differs per state, and can go as “low” as 6% in Missouri to a whopping 37% in Washington. But MMJ cardholders who use marijuana for medical purposes are exempt from paying this tax. That means they’re more willing to spend more on cannabis products each time they head to your dispensary.
Patient-only sales and discounts are also excellent motivators for MMJ cardholders to come into dispensaries and buy more. It’s a great way for them to save money on medical marijuana they’ll need in the long run anyway. So, if you want a quick boost in foot traffic and sales, hold these targeted promotions for patients.
Partnering with MMJ Providers Increases Dispensary Visibility
The best way to quickly connect with MMJ cardholders is by partnering with an MMJ card provider, like Elevate Holistics. We provide patients with a fast and convenient way to get their MMJ cards. Then, we give them guidance on where to buy high-quality cannabis products that will help with medical conditions, like arthritis, Crohn’s disease, high blood pressure, and many others.
That’s where you come in. We’ll promote your dispensary to patients in our network who live in your area, giving you an influx of high-intent customers ready to buy medical marijuana. By vouching for your high-quality products and stellar customer service, we can help your dispensary reach new heights.
Get More Customers by Partnering with Elevate Holistics
When you tap into the MMJ cardholder community, you don’t just attract new customers to your dispensary to make it a thriving business. You also do your part in providing the best health solutions to those who need them by giving patients access to safe, legal, high-quality cannabis products.
Not sure how to start marketing your dispensary to MMJ cardholders? We’ve got you. When you partner with us at Elevate Holistics, you get access to our vast network of MMJ patients. Then, we work to connect these patients to your dispensary, giving you a steady flow of loyal, consistent customers. Together, we can spread the word about the healing benefits of medical marijuana and get more people the holistic treatment they deserve.
Interested in working together? Apply to be a partner dispensary today and see the world of difference it makes for your business.
